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Gade Zone Regeneration, Hemel Hempstead Town Centre

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The Challenge

Estate strategy and delivery regarding Dacorum Borough Council’s (DBC) office portfolio

The Solution

Cushman & Wakefield carried out the following exercises on behalf of DBC:

  • Consultation – with the other public sector occupiers to ensure that their requirements could be met and funded.
  • Massing Study – to determine the footprint of the requirement and how this could be accommodated on the Council’s landholding and to determine the surplus land for regeneration.
  • Viability Analysis – to consider the likely form of development to be accommodated on the surplus land and the viability of this development having regard to local and national market conditions and occupier appetite.
  • Implementation Strategy – to define a preferred route for delivery of the overall opportunity having engaged with the market place and on the basis of Public Works regulations
  • Procurement Advisory – to play a key role in driving forward the selected procurement process to secure a development partner
  • Technical Advisory – to work with BDP to define a specification for the proposed PSQ so that this could be translated into an Employers Design Guide to inform developers of the Council’s requirements.
  • Land Assembly – agreeing terms for the acquisition of land with the relevant partners – agreement for lease and lease.

The Results

Cushman & Wakefield carried out a strategic review of DBC’s office estate and understanding of the wider regeneration opportunity. Following feasibility and delivery strategies, Cushman & Wakefield launched an official marketing campaign to seek a development partner via an OJEU Contract Notice.

Following PQQ, outline solutions were received form all invited bidders, and evaluated in accordance with the agreed award criteria.

A shortlist of bidders were invited to enter the Detailed Dialogue phase, with a preferred Development Partner was announced and the development agreement was signed in 2015.


Laura Stamboulieh

Laura Stamboulieh, Director,
+44 (0)117 910 6661



For more information on the service(s) provided as part of this case study, please visit the Public Sector Advisory team pages.


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