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Guess opens first outlet store in Hungary

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Cushman & Wakefield, the world’s largest privately-held commercial real estate services firm, representing the Landlord AVIVA, has secured a 184 sq m premium retail space for Guess in Premier Outlet Phase I. in Biatorbágy, Hungary.

After entering the Hungarian market in 2007, and being present in well performing shopping centres and on one of Budapest’s main shopping streets, Andrássy út,  Guess, the American-based high-end fashion retailer opened its first outlet unit on 11 April. In the new store, Guess Jeans, Marciano Guess, Guess Accessories, Guess Footwear and Guess Eyewear will be also be available.

Viktória Szabó, Partner and Head of Retail at Cushman & Wakefield in Budapest, said: “We are delighted to see Guess is now again actively expanding in Hungary – it is a great brand. We are confident that Premier Outlet  was the best choice for Guess. Being neighboured by brands like Gant, Geox, Tommy Hilfiger, Boss and Camel Active is a great advantage and we hope the new concept will be a success for both Guess and Premier Outlet.”

Csaba Imre, Center Manager at Premier Outlet, added: “We are happy to welcome Guess in our continuously developing outlet scheme. Being the biggest and most well known outlet in the country, we are confident that this is the best outlet location for Guess and we hope to accommodate them in the long term.”

Cushman & Wakefield is the exclusive letting agent of Premier Outlet.

Premier Outlet is the biggest and most successful designer outlet centre in Hungary. The first two phases opened in 2004 and 2006, followed by the third phase in 2007. The development is situated at the busy Budaörs retail cluster with direct access from M1 Motorway. Thanks to its prime location, the centre has a large and strong catchment area with loyal customers. Cushman & Wakefield offers retail spaces in the well-prospering phase I & II of the centre, having a total lettable area of 24,000 sq m and over 2,000 free parking places. Due to the high-spending customer base both the catchment penetration and convergence rate corresponds favourably to the European average. The centre’s extremely strong and popular tenant mix  is stable since its opening.

Major brands: Nike, adidas, Mango, Sarar, Gant, Puma, Salamander, Tom Tailor, PepeJeans, Geox, Benetton, Triumph, Olymp.