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Work Place Programme Part II: how to market your workplace to your employees and clients - event registration now open

We are pleased to announce the launch of the Cushman & Wakefield Workplace Programme Part II: Optimise your business using the workplace: how to market your workplace to your employees and clients

Thursday 11th September 2014

  • 8.00am - registration and networking
  • 8.30am - event starts
  • 9.45am - event ends

Venue: Cushman & Wakefield, 43-45 Portman Square, London, W1H 6LY map

Tube: Marble Arch (Central Line) or Bond Street (Central or Jubilee Lines)

About the event

Think we’re mad to suggest that organisations need to market their workplace to employees and can increase their productivity levels by doing so? Or how about viewing your real estate as a marketing cost, to the extent that it is treated as an extension of your company brand? How about the co-creation of solutions by inviting your clients to work side-by-side in the same office as your employees? And finally, what about using your real estate to attract the best talent? Duncan Painter, CEO of The Top Right Group didn’t think we were mad.

Through doing just the above, Duncan has reduced staff turnover levels from 38% to 15% and following changes to his real estate, to facilitate collaboration between employees and clients, revenue increased by 30% in 12 months – 5 times more than competitors.

The event will look at how change management techniques, office design and social media can enable businesses to view and treat their real estate as a marketing cost and use it as a form of marketing output that is visible to clients. We will illustrate how changes in these areas can have a direct impact on employee satisfaction, productivity, retention levels and ultimately revenue.

We will also address the following related factors:

  • How to create a workplace ‘community’ and cultivate a sense of belonging, by understanding individual employee needs and pairing like-minded employees to create a ‘buddy’ support system
  • How to integrate the physical and virtual social spaces that employees operate within
  • How businesses with teams and individuals dispersed across multiple time zones, can encourage local offices to ‘adopt’ remote workers, to reinforce their sense of belonging within the organisation

To register for the event email lauren.marks@eur.cushwake.com

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