Senior retail figures attend event to support emerging British fashion talent
This week saw some of the UK’s most senior retail figures attend an event hosted by global real estate adviser Cushman & Wakefield, in partnership with Central Saint Martins (University of the Arts London), to showcase ‘The Future of Fashion’.
Demonstrating its commitment to supporting grassroots British fashion, Cushman & Wakefield worked with second year students from the world renowned art and design institution’s BA fashion, communications and promotion course to stage an immersive live fashion experience.
Students were briefed to organise a multi-sensory evening for guests to interact with the acclaimed work of Central Saint Martins fashion graduates Quoi Alexander, Sang Yoon and Charlotte Tydeman.
A series of highly creative proposals were presented by students in December to an expert panel of judges including: Justin Taylor, head of EMEA retail at Cushman & Wakefield; iconic fashion magazine i-D’s managing editor Lynette Nylander; Samantha Bain-Mollison, head of retail strategy and lettings, Shaftesbury PLC; and Max Karie, head of special projects and collaborations at The Cambridge Satchel Company.
After considerable deliberation by the panel, and an impressive quality of work across the board, a concept based around creating a luxury hotel experience – called ‘Central Saint Martinez’ – with themed rooms to exhibit the designers’ work was selected.
At Central Saint Martins’ King’s Cross campus, space was transformed into three ‘hotel rooms’ reflecting each designer’s personal style, while guests from companies including Apple, TfL, Argent and Land Securities enjoyed cocktails and canapés in a ‘lobby area’ complete with a bar and pianist.
Head of EMEA retail at Cushman & Wakefield, Justin Taylor, said: “Last night’s event provided guests with a glimpse into how fashion could be consumed in the future. As retail becomes increasingly experience-led, we need to take note of creative and innovative ideas to capture the attention of shoppers – and interacting with physical space is a critically important component of this. We’re proud to support emerging British fashion talent and the extraordinarily talented students at Central Saint Martins.”