- Social Entertainment Ventures launches world’s first super tech indoor mini-golf experience
- First Puttshack site will be located in £600m Westfield London expansion, with plans for two more sites in the capital
- Puttshack launch follows expansion of ping pong concept Bounce, which is looking for 20 new sites by 2020
Cushman & Wakefield has been appointed by Social Entertainment Ventures as sole agents for the launch of their new high-tech indoor mini-golf experience, Puttshack.
The firm behind pioneering ping pong venue, Bounce, and global phenomenon, Topgolf, has invested £15m into a new venture that brings mini-golf into the 21st Century. Puttshack’s first site will occupy 20,000 sq ft of Westfield London’s £600m expansion.
Puttshack will feature four interactive and innovative nine hole courses in the 750-capacity venue, which will also boast a huge island rum bar and restaurant. Within 12 months Social Entertainment Ventures plans to open two further Puttshack sites in London, including another flagship 21,000 sq ft venue in the heart of the City, and a site within the £73 million extension at Intu Lakeside.
Earlier this year, Social Entertainment Ventures appointed Cushman & Wakefield on the national roll-out of Bounce, which is looking for 20 sites across the country by 2020. Co-founder Adam Breeden, who also co-founded All Star Lanes and Flight Club, believes it is important to keep creating new concepts to perfect the leisure experience.
Adam Breeden, CEO of Social Entertainment Ventures, said: “It has been our ambition to create the best mini-golf experience in the world and we believe Puttshack delivers just that. Our world first Trackaball© technology has enabled us to take mini-golf and transform it into something completely revolutionary.
“In addition to this awesome tech, we have fused a best-in-class food and beverage offer with stunning design to create the most immersive social entertainment experience yet. We are really excited to be a part of the new expansion at Westfield London and look forward to opening two further sites within the next twelve months.”
Thomas Rose, Head of Cushman & Wakefield’s Leisure & Restaurant team, said: "Puttshack will be a truly immersive and exciting social gaming experience, which, along with Bounce, comes from a team that are the true pioneers in the social entertainment space. These engaging new concepts are an increasingly important feature of the leisure mix, both in city centre locations and large retail destinations, as the popularity of competitive socialising grows exponentially. We are absolutely delighted to be working with Adam and his team on the expansion of both Puttshack and Bounce, and to be the leading adviser in this exciting new sector.”