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The current “big three” operators, Cineworld, Odeon and Vue are developing just over a quarter (32%) of an estimated 144 new cinemas being built over the next five years. The rest are being established by a new generation of challenger brands such as The Light, Everyman, Savoy and a string of small independents all keen to capitalise on continuing rapid growth in cinema which has seen box office sales increase by 17% since 2014.