Cookie Use Notification

This site uses cookies to provide you with a more responsive and personalised service.

By using this site you agree to our use of cookies as set out in our cookie notice. Please read our cookie notice for more information on the cookies we use and how to delete or block the use of cookies.

Rooftops of EMEA

Rooftops of EMEA 2018

The role of rooftops in placemaking and asset profile-building shouldn’t be underestimated. A popular rooftop venue can raise awareness of a slightly off-pitch or under-rated location in a way that is hard to achieve through traditional marketing methods. London’s Heron Tower is a prime example of a building whose location became quickly recognised thanks to the decision to let high-rise space (with, incidentally, no outside access) to a desirable restaurant, in this case US brand SUSHISAMBA.

And in a competitive marketplace for offices (or retail, leisure, residential and virtually any other commercial use) a rooftop venue can provide a valuable edge by providing its host building with additional visibility. One thing is certain: modern-generation rooftops are here to stay, so for building owners the opportunities are there for the taking.

Get the full report by submitting the form: