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Outlook 2020: Central Business Districts

Andrew Phipps

Head of EMEA Research

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Real estate Outlook 2020: Special feature

Should we leave CBDs behind?

The Central Business District used to be the beating heart of a city. In recent years, however, changes in behaviour, technology and economic life have led to a greater spread of activity.

This has created opportunities, but also contributed to increasing traffic jams, uncontrolled urban sprawl and inconsistent access to a talented workforce. New generations seek a better work-life balance with more collaborations and different ways of working. As a result, should we start thinking about cities differently? And what will happen to CBDs in 2020?


CBDs as support hub

CBDs will continue to remain important as a central hub supporting decentralised activity, accelerating the trend towards developments with a high proportion of meeting and collaboration space. Workers will increasingly travel into the CBD for activities that require social interaction, team-working and face-to-face meetings – while potentially working locally in serviced office space, at home, or remotely.

Business location strategies

Traditional wisdom about business location is today being superseded by new trends resulting from technological advances and economic realities. Our report looks at four ways in which companies are now reconsidering their location strategies and planning to future-proof their commercial operations.

Office liquidity is moving out of town

The last few years have seen a shift of investment towards non-CBD areas.




In our Special Feature, we also look at how businesses are choosing to expand outside the CBD – with case studies for both London and Moscow.

Download now to find out how developers, planners and investors can fully capitalise on 2020’s changing landscape.

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