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UK Town Centres – What’s Next?

Amy Gibson

Senior Research Analyst

Phone +44 203 296 3067

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The UK Town Centres – What’s Next? report analyses the performance of 250 town centres since the start of the financial crisis, is based on 24 economic, demographic and retail property metrics, and highlights the evolving role of the UK’s town centres.

The influence of the shopper mission on town centre vitality

As consumers become more mobile and less reliant on physical retail shops, expectations are changing, with retail driven increasingly by ‘shopper mission’.
 
These missions generally fall into one of three categories:

  • large destination, or experience orientated visits,
  • purpose shopping that is focused on specific purchases, and
  • community-based convenience trips.
 

The report reveals that retail locations that do not align with at least one of these key missions will need to repurpose to remain relevant.
 

Top 10 most resilient retail locations outside Central London in 2019



 
The towns within our top 10 are navigating the fast pace of change best and offering visitors a variety of reasons to keep coming back.” Amy Gibson, Retail Analyst, Cushman & Wakefield

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