The hotel sector globally has been expanding at a significant rate and hotel branding has become even more complex to fathom than at any time before. Additionally, the market is now more dynamic and third-party management presents an alternative option to direct or branded hotel management. Add a more complex funding environment and the myriad of options of how a hotel is repositioned or a new hotel developed can be confusing. What is critical is that the correct occupational and brand solutions are identified and executed in order to deliver our client’s goals.
The skilled Investor & Development Services team is actively advising on the following areas:
Often the best hotel opportunities are not operating as existing hotels but are properties that could be redeveloped to become great hotels.
Our team is skilled at analysing and executing on development options having regard to hotel supply and pipeline, operational performance, brand requirements, future marketability and the inherent value of hotels. The team has extensive experience in transacting properties that have been redeveloped into hotels. We have worked on properties that have become select service, lifestyle and luxury hotels throughout Europe.
We represent a varied client group, from commercial developers to hotel owners seeking to maximise the value of their assets.
Whether it is advising on a hotel forming part of a mixed-use scheme or an individual asset our skill and ability in identifying the optimal occupational solution is key. We take time to fully understand our client’s goals so that our efforts are aligned in achieving a successful outcome.
We negotiate occupational leases, hotel management contracts, franchise agreements and advise on joint venture deal structuring. We understand development funding and assist in structuring ground rents as well as the required debt and equity.
Much of the data, information and analysis required to determine the correct form, type and size of development is held within the team. Our experience stems from the team’s involvement in previous successful projects.
However, it is often necessary to undertake more detailed analysis in arriving at the correct development advice. We therefore provide bespoke advisory reports to assist our clients in making the right decisions.
Our Hospitality Research function works on strategic research reports and provides additional analytical support helping coordinate Hotel Development Advisory work across Europe.
How We Can Help
The team prides itself with having the latest deep understanding of the brand requirements across all key markets across Europe. This comes from regularly interaction with the leading players and a global network of colleagues introducing us to the latest innovative hotel concepts from around the world.
From independent hotel innovation to international brand evolvement we lead the market with our understanding of their expansion targets
All our advice is solidly supported by strong research analysing current performance, depth of the demand, as well as current and future hotel supply. The changing dynamic of a city is crucial to understand and fundamental in arriving at the correct advice.
Different clients will demand very different solutions based on achieving the optimal balance between all things important to them. Whether it be creating absolute value, de-risking a development and being able to expedite a sale, securing a high-quality hotel brand that assists in the ‘place-making’ and establish increase value elsewhere in a mixed-use scheme or simply accelerating sales volume in prime residential projects.
Adding Value – The Advantages Of Our Approach
Very few clients are the same. We are proud to have acted for leading Property Companies, Investment Funds, Local and Central Government and successful entrepreneurs from around the world in helping them deliver on the hotel development goals.
Our approach is always bespoke and seeks to bring together the right team for the specific assignment, whether it is a central London Development Disposal or running the Operator Selection for a Mediterranean Resort.